About us

Coffee as Culture. Rooted in Ritual. Powered by Community.

We’re Surje Coffee Co.—a bold, soulful coffee company co-founded by Valerie & Chris, who first met on Coffee Meets Bagel (seriously). From that spark grew a shared dream: to build something rooted in our Mexican and Armenian cultures, poured with intention, and grounded in community.

We don’t just make coffee. We reimagine coffee culture through mocktails, events, and curated experiences that invite you to slow down, connect, and sip with soul. Our drinks are dairy-free, often gluten-free, and thoughtfully crafted—because we believe in inclusive hospitality that doesn’t compromise on flavor.

We roast our coffee in small batches right here in San Diego, sourcing from farms we trust. Our candles are hand-poured by women-owned businesses. Our events spotlight local artists, musicians, and change-makers. Everything we do is about pouring into community.

Surje (pronounced like SURGE) means “coffee” in Armenian—but for us, it means more. It’s ritual. It’s resistance. It’s the daily act of choosing connection, creativity, and care.

Whether you find us at a pop-up, subscribe to our beans, or book our mobile coffee cart, we hope you’ll feel it:

The warmth. The energy. The love in every pour.

Our Brand Beliefs

• Reimagine Coffee Culture – Inclusive, intentional, and creatively brewed.

• Sip With Intention – From bean to cup, every detail matters.

• Pour Into Community – We use coffee as a catalyst for connection, empowerment, and joy.

Creating an Impact That Reaches Beyond a Cup

From the very beginning, Surje Coffee set out to serve more than just an exceptional cup of coffee. Each and every day, we strive to immerse the people of our community in an elevated, luxury experience.

Because they deserve it.

Because building a strong community that takes care of one another and themselves begins with the little things. The everyday little things that fill their cup with encouragement and hope.

Creating the spaces where those little things happen is why we’re here.

Our Values are Stronger Than Our Brew

Filling your cup with Care
Products, experiences, and services created for your highest good.

Filling your cup with Culture
Intentional experiences that celebrate and empower people of color while maintaining an environment that is welcoming to all.

Filling your cup with Relatability
A place you can call home and a community you can make your own. Where you feel seen, heard, and understood.

Filling your cup with Support
A genuine chat at the shop, our premium products at home, or an uplifting post of ours on your timeline.

Connect With Us on IG – Our DMs are always open @surjecoffee