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Consistently Creating the Coffee Experience You Deserve

Serving the best variety of delicious coffee with sides of culture, community, and luxury. 

How It All Began | For the Love of Coffee and Culture

Surje Coffee was born out of our founders' shared love for coffee.

As coffee is a deeply embedded staple in Valerie’s Mexican culture and Christopher’s Armenian culture, they both strongly associate it with connection,
community, and uplifting experiences. Surje Coffee was created to spread the
same love and light to people in our local community.

We began as an online specialty coffee roaster in 2021 before making a few
shifts: pop-ups, our own fully-equipped coffee cart, and finally fulfilling our original
vision of a physical shop in 2023.

Along the way, we have consistently made moves to serve more of our
community in better, healthier ways, including becoming a fully dairy-free and
gluten-free establishment.

Through our journey, we remain committed to serving Cafe Pa’La Gente with an
unmatched experience built on love, community, and genuine connections.

(p.s. it's pronounced like Surge Coffee)


Creating an Impact That Reaches Beyond a Cup

From the very beginning, Surje Coffee set out to serve more than just an exceptional cup of coffee. Each and every day, we strive to immerse the people of our community in an elevated, luxury experience.

Because they deserve it.

Because building a strong community that takes care of one another and themselves begins with the little things. The everyday little things that fill their cup with encouragement and hope.

Creating the spaces where those little things happen is why we’re here.

Our Values are Stronger Than Our Brew

Filling your cup with Care
Products, experiences, and services created for your highest good.

Filling your cup with Culture
Intentional experiences that celebrate and empower people of color while maintaining an environment that is welcoming to all.

Filling your cup with Relatability
A place you can call home and a community you can make your own. Where you feel seen, heard, and understood.

Filling your cup with Support
A genuine chat at the shop, our premium products at home, or an uplifting post of ours on your timeline.

Connect With Us on IG – Our DMs are always open @surjecoffee


    124 E MAIN ST. EL CAJON, CA 92020 

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    Watch us on the Odd Pairing Podcast

    Watch us on the Odd Pairing Podcast